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Detto Reduces Product Costs
Forty percent cost reduction reflected throughout
product line


Bellevue, Washington - August 23, 2005
Detto Technologies (OTCBB: DTTO) announced today that its cost reduction program, announced last week in association with the closing of a $1.5 million round of financing, has been already realized with this week's shipment from China of the company's flagship product, IntelliMover®, at a cost that is more than 40% less than the cost of product that shipped in the second quarter. Similar cost reductions have been achieved for other Detto products.

"We've achieved this important goal through a combination of utilizing investment dollars to increase our buying power, packaging redesign and taking advantage of the technology cost curve," said Detto CEO, Larry Mana'o. "This new cost structure, had it been in place for the whole 2004 fiscal year, would have turned our 2004 net operating loss of $120,000 into a net operating profit."

"As we continue to grow our revenues and control period costs, these kinds of product cost savings will have even a greater positive effect on our profitability as we continue to focus on maximizing operating results for 2005 and beyond," added Mana'o.

About Detto Technologies
Detto Technologies, the leading provider of migration technology for consumer and corporations, utilizes its advanced technology to enable the transfer of data, files, preferences and personal settings - the profile or "personality" of a computer user - from an old computer to a new one. IntelliMover®, Detto Technologies' flagship product, provides for the intelligent transfer and integration of settings, preferences and files quickly, simply and cost-effectively. Detto markets its products primarily through OEMs like Dell, HP-Compaq, Gateway and Apple, as well as through most major retail outlets through a third-party vendor. Corporate headquarters is in Bellevue, Washington. More information can be found at www.detto.com

Forward Looking Statements:
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may include statements relating to Detto's anticipated financial performance, business prospects, new developments and similar matters, and/or statements preceded by, followed by or that include the words "believes," "could," "expects," "anticipates," "estimates," "intends," "plans," or similar expressions. These forward-looking statements are based on management's current expectations and assumptions, which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict.

Actual results may differ materially from those suggested by the forward-looking statements due to a variety of factors, including changes in business, political, and economic conditions due to the threat of future terrorist activity or otherwise, actions and initiatives by current and potential competitors, and certain other additional factors described in Detto's filings with the Securities and Exchange Commission. Other unknown or unpredictable factors also could have material adverse effects on Detto's future results, performance or achievements.

In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed in this press release may not occur. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release. Detto is not under any obligation and does not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized.


Press contact:
Valerie Chan: 206-352-8814

Investor Relations contact:
Bill Glynn: 425-201-5006

Investor Awareness:
Tony Schor: 847-945-2222


 


 


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