A tool for migrating
from PCs to Macs. Bloomberg Boot Camp,
a report on today’s technology. Apple
Computer has put a lot of money behind
its “Switcher” campaign. But moving data
over from one platform to the other, isn’t
always so simple. Detto Technologies,
which has had a product called IntelliMover
on the market to ease the migration from
old PCs to new ones, was asked by Apple
to help out. The result, a new software
package called Move2Mac™.
“What
it does, specifically is to move files
and folders, things like your music, your
photos, your data files, your word documents
over from the PC to the Mac. And we do
it via a USB cable,” Detto VP Frank
Coyle.
The
software sells for 60 dollars, but it’s
the kind of thing Apple should probably
be giving away to buyers who are switching.
At Apple, senior retail marketing director
Allen Olivo says despite disappointing
overall sales of iMacs, the company still
has faith in its switcher campaign and
retail store strategy. “About half
the customers in the store are on Mac
about half are brand new to Macintosh.
And about four out of ten of our buyers
are new to Macintosh. So we absolutely
are reaching that new to Mac audience.
With iPod, we’ve had a great success
both on Macintosh and on Windows.”
iPod
is Apple’s sleekly designed digital
music player that is breaking new ground
for the company. It is moving into retail
chains like Target, and even Apple rival
Dell has begun to sell the Windows version
online.
Migration
Learning Center
